Sonder Sites × Board Covers
Prepared for Luke

The plan · Moving to Shopify

Board
Covers.com.au

You've spent ten years building this. The plan below moves it to Shopify without losing a thing, and sets it up to sell more.

The short version

We move it. You build it. We make it sell.

Straight up: Shopify has made building a store easy. You know your products better than anyone, so you build the new site yourself and save thousands in design fees.

The risky part is the move itself. Getting ten years of products, pages and Google traffic across without breaking anything. That's what you pay us for. Then every month after, we keep improving the store so it sells more. That's it. That's the whole plan.

Why bother

What's in it for you

This isn't about a nicer-looking website. It's about three things that put money in the till.

01

More visitors buy

Shopify's checkout is the best in the business. Fewer people give up at the last step. Same traffic, more orders.

02

Old customers come back

Ten years of past buyers sitting in your list. Automatic emails bring them back to buy again, without you lifting a finger.

03

Bigger orders

Cover + sock + leg rope = travel kit. Shopify makes bundles easy, so the average sale goes up.

Four steps

How it works

01

We move everything

All 90 products, every blog post, every page. And the important bit: every old link on your site gets pointed to its new home, so Google follows you to the new store instead of losing you. We take a full snapshot of your Google rankings before we start, and we watch them every day after launch. If anything dips, we catch it in days. Your ten years of Google traffic comes with you.

We do this
02

You build the site

Pick a design, drop your sections in, write it in your own words. Shopify is built for owners, not tech people. If you can list a product on your current site, you can do this. We'll tell you exactly which design to start with and we're a phone call away the whole time. This is where you save serious money.

You do this
03

We tidy it up

Once your version is up, we go over the whole store and sharpen it. Speed, product pages, mobile, checkout, the little trust details that make people comfortable hitting Buy. Your build, our finish.

We do this
04

Snowball keeps it growing

A website that just sits there slowly goes backwards. Snowball is our monthly service that keeps making the store better and keeps the sales coming. It's the reason this whole plan works.

We do this, every month

Step 04, properly

Snowball

Every month, real improvements get shipped to your store. Not a "maintenance plan". Actual work you can see, that sells more gear.

Your Google traffic, protected

We keep watch on your rankings and fix anything that slips. The thing you're most worried about in this move is the thing we guard every month.

Show up when people search

We write the articles that people ready to buy are actually searching for. "Best surfboard travel bag Australia" brings customers. Surf news doesn't.

Show up when people ask AI

More and more people ask ChatGPT and Google what to buy. We do the work that makes Alies the answer. This is where the next ten years of free traffic comes from.

Emails that sell while you sleep

Abandoned carts chased, past customers reminded, new products announced. Automatic. For most stores this alone is worth 15 to 25% of revenue.

The move gets you to Shopify. Snowball is what makes Shopify worth it.

Numbers

What it costs

One-off

$6,500

The move

  • Snapshot of your Google rankings before we start
  • All products, blog and pages moved across
  • Every old link pointed to its new home
  • Sales tracking set up properly
  • Daily ranking checks at launch
  • Help choosing your design + on call while you build

Monthly

$2,500

Snowball, per month

  • The tidy-up of your build: included
  • Google rankings watched and defended
  • One article a month that brings in buyers
  • Getting Alies recommended by AI
  • Email automations built and improved
  • A plain-English report: what we did, what it made you

The move: half to start, half at launch. Snowball: first 3 months, then month to month. If it's not paying for itself, walk away. We're confident you won't want to.

Next

Let's go

Reply and we'll take the snapshot of your rankings this week. Nothing moves until that's locked in.

I'm in, Tim

Questions first? Just hit reply. tim@sondersites.com